Innovation is The Opposite of What We’re Pretending The Word Means

Every once in a while someone says or writes something that is worth sharing.

His point is that everyone wants innovation without knowing what it means; which I agree with. Most of the stuff you read, listen and watch is mostly innovation theatre: just a bunch of fluffy activities that have no impact.

People busy just acting the part but not really doing “what it takes”.

For example, nowadays it seems that any company that starts practicing some methodology is automatically considered innovative. Not true. While just about everyone who follows the desing thinking and lean startup template to a T claims to be an innovation expert, to those people I ask the following: where are your battle scars? Tell me your stories?

Innovation is the opposite of what we’re pretending the word means

  • Innovation really happens by people that give so much of a shit they get fired in many places.
  • Change happens because ideas compel odd people to take risks because they believe in it.
  • Innovation is people having massive arguments.
  • It’s pissing off most people. It’s going against policies. It’s being a huge pain but with the most pure of intentions, that will be misunderstood.
  • True innovation will be questioned. “Who are they to care so much?” The remarks will include, “Chill out, this is awkward, you’re irritating everyone.”

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